IMATS 2012: Los Angeles

On Sunday I ventured out to Pasadena to do some strolling through the rows and rows of make-up vendors at IMATS (International Make-Up Artist Trade Show). It was very similar to the ISSE (International Spa and Salon Expo) that I went to in January. It was great. There weren’t as many free samples this time around but boy did I spend too much money!! (Luckily I saved some money on different products due to weekend trade show sales).

I bought a couple more Z-Pallets (one for dome shaped products and one regular), a bottle of my favorite brush cleaner by Cinema Secrets, some lashes, mascara wands, a couple shadows by Sauce Box and glitters from Wolfe Brothers….

…however my biggest splurges were at the NYX and MORPHE BRUSHES booths.

I got 11 new brushes to add to my collection and they’re great!! So in love with them.

From NYX I picked up a bunch of random items. I’ve never used NYX before but I figured that they are always in make-up tutorials, it couldn’t be too bad…and for the price I couldn’t resist plus they are Cruelty-Free which is a huge plus. Since Sunday I’ve been playing with my new products and I am stoked on all of them! The purple liquid eye liner and lip creams are my favorite!

Can’t wait for next year.

Pictures: 1)me driving there, wearing MAC Reds liner with Russian Red lip glass and a bad hair-do which I changed to 30 second victory rolls and a low bun before arriving. 2) NYX liner in SAND PINK extreme lip cream in DOLLY GIRL and plump it up in LISA. Its so pink I love it! 3) the pile of purchases I made 4) a couple liner swatches from NYX and shadow swatches from Sauce Box.






About Beauty by Natalie Anne

Certified Professional Make-Up Artist. Certified in: airbrushing, professional techniques, corrective, dramatic, special fx and airbrush make-up; covering a wide variety of looks from bridal, fashion, glamour, natural, men's grooming, character, and hair styling. Please visit my blog: For appointments or inquires, please contact

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